Applied Sampling by Seymour Sudman

By Seymour Sudman

Though many researchers operating with survey learn tools are conscious that strong sampling recommendations can be found, it seems that they stay away from them simply because they think those ideas are too tricky or too expensive to exploit. as an alternative, careless advert hoc techniques are usually applied, from time to time with disastrous effects. utilized SAMPLING represents an important departure from the numerous stable books on sampling which suppose subtle statistical wisdom or huge assets. the amount, which abounds in sensible examples of the sort that researchers most often come across of their paintings, is meant for the very huge majority of survey clients who've merely constrained statistical backgrounds and assets yet who desire to maximize the usefulness of the information they receive. the writer conscientiously outlines a large array of rather easy strategies which are less pricey than, and fairly equivalent to, the main certain tools now in present use.

APPLIED SAMPLING might be a useful functional asset to all clients of survey examine equipment - sociologists, industry researchers, academic researchers, software evaluators, and scholars of those topics.

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Thus, one hears the argument that Illinois or Ohio or New York State have both urban areas and rural areas, rich communities and poor ones, and that within their borders they reflect national differences. 13 SELECTING PLACES FOR EXPERIMENTS 21 It is not difficult to poke holes into this sort of argument. There are major differences in income, occupation, and attitudes between different parts of the country that cannot be ignored if one is attempting a national study. On the other hand, a state or local survey may be appropriate during the early stages of a study when one is testing methods and developing hypotheses.

Discussion o f Limitations 3. M. were interviewed, and that households with unlisted numbers were omitted. It would have been useful to know the completion rate, the number of refusals, the number not at home, and the number of men and women in the sample. Comparisons to other studies, such as the Kennedy assassination, also would have been valuable in interpreting these results. Use o f Special Populations 5. The use of a phone sample of the general population is appropriate here because of the need for speed.

3 EXAMPLES 33 Sample Execution 5. The sample was carefully done with a very low non­ cooperation rate. Use o f Resources 5. 1, but they were well utilized by combining researchers from two locations. 3 “The Development of Political Orientation among Black and White Children“ (61) Black and white school children in Grades 4-12 were studied in four urban areas in Illinois. Self-administered questionnaires were obtained from 2365 students, split equally between black and white and male and female.

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