Campaign 2000: A Functional Analysis of Presidential by William L. Benoit

By William L. Benoit

Crusade 2000 applies the practical thought of political crusade discourse--analyzing how messages acclaim, assault, or defend--to a number of diversified different types of crusade verbal exchange within the 2000 U.S. presidential fundamental and common election. those types in

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Additional info for Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics)

Sample text

1) How often do the major candidates employ each of the three functions of political campaign messages (acclaiming, attacking, defending)? (2) Do the candidates devote more utterances to addressing policy or character? (3) How many utterances are devoted to the three forms of policy utterances (past 26 Chapter 2 deeds, future plans, general goals) and the three forms of character remarks (personal qualities, leadership ability, and ideals)? (4)In primary messages, do attacks target other members of the source’s own party, the other party, or the establishment?

6. Democratic spots devote a larger percentage of themes to personal qualities (75 percent, 56 percent), about the same percentage to leadership ability (17 percent, 14 percent), and a smaller percent of utterances to ideals than Republican spots (8 percent, 30 percent). 01). 9, ns). 00l). 6 reveals that two candidates devoted most of their utterances to ideals: Bauer and Keyes. McCain (72 percent), Forbes (66 percent), and Bush (47 percent) used personal qualities more than any other form of character utterance.

He reduced the growth of state government spending to the lowest in forty years. He improved public schools by restoring local control, raising standards, and returning to basics. He cut welfare rolls in half, reduced junk lawsuits and cut juvenile crime 38%” (“Fresh Start”). This excerpt addresses several issues (tax cuts, governmentspending, schools, welfare, lawsuits, and crime), but it clearly concerns public policy. Policy utterances are divided into past deeds, future plans, and general goals.

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