Double Down: Game Change 2012 by John Heilemann, Mark Halperin

By John Heilemann, Mark Halperin

From the authors of the number 1 New York Times bestseller Game Change, an explosive account of the 2012 presidential election, pulling again the curtain to bare the exhilarating, newsbreaking tale at the back of the headlines for the 1st time

John Heilemann and Mark Halperin set the nationwide dialog on hearth with their bestselling account of the 2008 presidential election, Game Change. In Double Down, they follow their extraordinary entry and storytelling savvy to the 2012 election, rendering an both compelling narrative concerning the circuslike Republican nomination struggle, the increase and fall of Mitt Romney, and the rigors, tribulations, and Election Day triumph of Barack Obama.

Drawing on hundreds of thousands of interviews with the folk who lived the tale, Heilemann and Halperin convey one other reportorial travel de strength that reads like a fast paced novel. personality pushed and discussion wealthy, replete with extravagantly targeted scenes, Double Down offers a wide ranging account of a crusade immediately intensely not easy fought and lastingly consequential. For Obama, the victory he completed intended much more to him than the only he had pulled off 4 years prior. In 2008, he believed, electorate had wager on a wish; in 2012, they handed confident judgment on what he’d truly performed, permitting him to ward off a loss that will have rendered his presidency a failed, one-term coincidence. For the Republicans, however, 2012 not just provided a crushing verdict yet an existential problem: to reconsider and reconstitute the celebration or face irrelevance—or even extinction. Double Down is the sometimes stunning, frequently hilarious, eventually definitive account of an election of singular value.

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Reid’s positive commercials pointed to particular projects (often involving public investment in ‘‘green energy’’) that drew attention to his support for the environment, as well as the claim that his actions had brought jobs to Nevada. In an anti-incumbent campaign season, Reid made the claim that his leadership position in the Senate was too important to Nevada to be abandoned in favor of a newcomer. 18051$ $CH4 06-07-11 10:58:55 PS PAGE 45 46 Ted G. Jelen Third, Reid worked hard to mobilize the Hispanic vote.

6 million (Gibson 2010b). Facing an uphill battle, O’Donnell reached out to the growing Tea Party Movement. On July 16, the Susan B. -based antiabortion group, endorsed O’Donnell. 1 In the endorsement statement, Susan B. Anthony List Candidate Fund President Marjorie Dannenfelser was harshly critical of Castle’s congressional voting record on social issues (Pecquet 2010). ’’ Tony Perkins, chairman of the FRC Action PAC, stated that ‘‘the Republican establishment might think they are backing a winner in Mike Castle, but they are only backing another Arlen Specter or Charlie Crist,’’ former moderate Republicans who left the party when faced with challenges from the right in Pennsylvania and Florida (Duffy and Miller 2010).

Senator Reid supplemented the efforts of the culinary workers’ union with his own impressive GOTV (get out the vote) efforts and successfully mobilized his supporters. Thus, Senator Reid’s victorious reelection campaign had three essential components. First, Reid was successful in exploiting the weaknesses of his opponent. Reid was perhaps fortunate to have drawn a relatively weak opponent, but, during the general-election campaign, a Reid victory was by no means a foregone conclusion. Second, Reid boldly embraced two campaign themes that could be regarded as countercyclical: the importance of experienced leadership in bringing benefits to Nevada (denounced by Angle and others as ‘‘pork-barrel’’ spending), and a clear effort to attract and mobilize the votes of Mexican Americans (despite the strong possibility of countermobilization among Anglos).

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