European Business: Policy Challenges for the New Commercial by Debra Johnson

By Debra Johnson

This e-book examines the main demanding situations dealing with eu company within the early life of the hot millennium. It specializes in the hyperlinks among the strategies of neighborhood integration and globalization, resulting in a reappraisal of what organizations and policy-makers have to do to safe the competitiveness of the eu economic system within the early years of the 21st century. as well as facing traditional ecu coverage components comparable to EMU and festival coverage, the booklet additionally covers very important concerns reminiscent of small and medium sized agencies and the knowledge society, that are usually excluded from books on ecu coverage and enterprise.

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Jovanovic, M. (1992) International Economic Integration, Routledge. Laffan, B. (1992) Integration and Co-operation in Europe, Routledge/University Association of Contemporary European Studies. Ohmae, K. (1994) The Borderless World, Harper Collins. Pelkmans, J. (1997) European Integration, Longman. Robson, P. (1997) The Economics of International Integration, (fourth edition), Routledge. Strange, S. (1996) The Retreat of the State: the Diffusion of Power in the World Economy, Cambridge University Press.

Laffan (1992) distinguishes between four different aspects of political integration: • • • • institutional: based upon collective decision making; policy: based upon the transfer of policy developments being transferred to a higher level; attitudinal: sources of support for the process amongst assorted communities; security: non-violent inter-state relations. Such political centralisation is frequently associated with dirigiste economic policies. In part, the desire to develop European champions as a replacement for national champions in the globalising economy to some states offers a commercial rationale for deeper political integration.

Wallace, W. ) (1990) The Dynamics of European Integration, Royal Institute for International Affairs/Pinter. 2 THE EVOLUTION OF THE EU AND ITS INSTITUTIONS Given the creation of the Single European Market (SEM), the development of related policies and the introduction of economic and monetary union (EMU), European businesses and, indeed enterprises owned and located primarily outside Europe but with aspirations to penetrate the European market, are increasingly affected by policies and programmes devised at the EU level.

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