Interpretation for the 21st Century: Fifteen Guiding by Ted Cable, Ted T. Cable, Ted Cable Larry Beck

By Ted Cable, Ted T. Cable, Ted Cable Larry Beck

Interpretation for the twenty first Century-2nd variation is uplifting and encouraging because it complements the reader's realizing of ways to interpret our cultural and ordinary legacy. The 15 guiding ideas during this ebook will help somebody who works in parks, forests, natural world refuges, zoos, musea, ancient parts, nature facilities and tourism websites to extra successfully and joyously behavior their paintings. Interpretation for the twenty first Century, now up-to-date and in its 2d variation, has been used across the world and has been translated into chinese language. It serves as inspirational analyzing for college kids.

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From the Hardcover variation.

Additional resources for Interpretation for the 21st Century: Fifteen Guiding Principles for Interpreting Nature and Culture

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Typically, if we have a choice, we do what is most demanding in the morning when attention is greatest. This implies that interpreters might be wise to schedule programs which teach skills, identification techniques, and other tasks requiring rapt concentration in the morning and schedule less demanding, more socially engaging programs in the afternoon. Scientists have also determined that our brains are designed to respond to immediate dangers. Yet, interpreters attempt to communicate gradual processes that over time may reach crisis proportions such as deforestation and species extinction.

Knowing the audience is important in any communication whether by a preacher, professor, or politician. Many interpretive agencies now realize the importance of knowing the needs and wants of their customers. They conduct visitor surveys to assess the characteristics of their clientele in an attempt to determine what is meaningful to them. < previous page page_18 If you like this book, buy it! next page > < previous page page_19 next page > Page 19 Demographics Most visitor surveys focus on identifying the visitors' demographic characteristics.

As noted in the previous chapter, the brain constantly selects its focus, attending to the important and ignoring the unimportant. Our brains have a built-in bias for noticing high-contrast stimuli, novelty, and emotion. Interpreters may respond to this insight by using catchy and provocative titles for programs, by composing attractive publications, by designing colorful and dynamic exhibits, by offering unusual presentations, and by appealing at the level of the visitor's emotion. Other factors influence the brain's selection process as it affects our attention.

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