No Place for Amateurs: How Political Consultants are by Dennis W. Johnson

By Dennis W. Johnson

This paintings information the talents, concepts, and techniques - and the intense assets those require - to supply an divulge of the hugely refined innovations used to arrive and convince electorate.

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These stories come out just days after the Federal Election Commission quarterly financial reporting deadlines. There is a big push to deposit as many dollars and to hold off on as much spending as possible, so that the FEC report can show a healthy amount of cash on hand. Allyn is increasingly seen as a serious candidate because of her fund-raising abilities. The early money, the “smart money,” is coming her way. S. Senator • 41 tant party supporters, has signed up twenty of the party’s most influential money people, and has endorsement commitments from a majority of the party’s county and city chairs.

Beyer Jr. In New Jersey, Republican governor Christine Todd Whitman benefited from a $675,000 national Republican Party issue ad attacking the reputed taxhiking and welfare-promoting policies of former New Jersey Democratic governors. In a special election in the thirteenth district of New York, the Republican National Committee strategically pumped $791,000 into thirtysecond advertising to attack the Democratic candidate. In this abbreviated special election, more money came from the national Republican Party than Running for Office: Not for the Faint of Heart • 23 was given by all contributors in an average full-length congressional race.

S. S. Senate races provide good examples of the use C of modern campaign techniques and the role played by political consultants. While Senate campaigns vary widely,1 there are many common features. This is a hypothetical campaign; Barbara Allyn and Senator Robert Porter are fictitious but they represent a composite of candidates in several recent Senate campaign cycles. Many of the details and circumstances surrounding this race are left purposively vague. We do not know, for example, what state this race is in, what political parties Allyn or Porter belong to, who the president is, or what election cycle we are in.

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