One Billion Customers: Lessons from the Front Lines of Doing by James McGregor

By James McGregor

Businesses from world wide are flocking to China to shop for, promote, manufacture, and create new items, yet as former Wall highway magazine China bureau leader grew to become profitable company government James McGregor explains, company in China isn't rather what it sort of feels. a billion shoppers bargains compelling narratives of personalities, enterprise offers, and classes realized, making a coherent photos of China's emergence as an international fiscal energy with a dog-eat-dog enterprise weather that has became bureaucrats into billionaires and left many international enterprise executives with their wallet became inside of out.

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Additional info for One Billion Customers: Lessons from the Front Lines of Doing Business in China

Sample text

As a businessman, I’ve been involved in the power plays, the complex negotiations, and the political intrigues that are a routine part of doing business in the country. This book is intended to show rather than tell what it is like to do business in China. There are no simple formulas or magic solutions. Only by showing the sometimes complex details of how certain deals came together or fell apart, how the people involved viewed and treated each other, how politics and prejudices tainted expectations and outcomes, will I be able to convey to you the nuances that have made China such a frustrating yet rewarding place for so many foreign businesses.

But instead of advocating artful policies that accomplish China’s goals while as much as possible preserving Hong Kong’s interests, Tung and the tycoons practiced what I call “preemptive capitulation”: making kowtowing policies based on what they assume China is thinking. Deeply unpopular both in Beijing and Hong Kong, Tung resigned “for health reasons” in March 2005 and was replaced by lifetime Hong Kong civil servant Donald Tsang, who promised his government would pay attention to the common people.

A country that was until recently poor but safe has become one that is unsettled and insecure. There is nothing to believe in but making money. Personal introspection is not a strong suit in Chinese culture. Discipline is the first thing people learn in life, not happiness. In traditional Chinese philosophy, emotions damage your body. Anger hurts your liver, too much happiness hurts your spleen, worry hurts your lungs. Kids are taught not to cry. Adults are supposed to suppress, suppress, suppress.

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