By Chris Lavers
For over thousand years, unicorns have encouraged, enchanted, and eluded humanity. The beast appears to be like in outdated testomony texts and Greek and Roman ordinary histories; Christians followed it as a logo of Christ, the center a while as a logo of courtly love. there has been a brisk alternate in unicorn components in medieval and Renaissance instances, and tourists usually stated sightings into the fashionable period. yet by way of the early 20th century the real-life contenders for the beast were governed out, and scientists concluded that the unicorn by no means existed. It seems they have been a bit hasty.
Where did the unicorn come from, and the way used to be it permitted as part of the animal country for therefore lengthy? Chris Lavers argues that even if the unicorn of our mind's eye isn't genuine, strains of its personality are available in present species. during this vigorous and bright exploration of the flora and fauna, Lavers follows the beast's path to the plateaus of India and into the jungles of Africa to unearth the flesh and blood ancestors of our iconic unicorn.
Along the best way, Lavers introduces the peoples, historians, explorers, investors, and scientists who believed within the unicorn, and describes their efforts to pin it down. Its altering status—from one-horned ass to non secular image to natural myth—reflects man's trip from superstition to clinical figuring out, finally resulting in a better perception into the wildlife.
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Extra resources for The Natural History of Unicorns
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Electronic data processing is a utility, like a car, where I start the engine and drive off. (CEO, Company H) However, in most cases the CIOs are satisfied with the amount of time that they have to discuss IT issues with their CEOs. Moreover, the data of our sample shows that most CIOs can contact their CEOs at any time if an urgent decision has to be made, as the following examples indicate: On the Nature of Effective CIO/CEO Communication: Evidence … 30 When there are any problems, I can always contact the CEO, also when an urgent decision must be made.
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Syst. Res. 10(4), 304–327 (1999) 3. : CIO reporting structure, strategic positioning, and firm performance. MIS Q. 35(2), 487–504 (2011) 4. : The influence of business managers’ IT competence on championing IT. Inf. Syst. Res. 14(4), 317–336 (2003) 5. : Does mutuality matter? Examining the bilateral nature and effects of CEO-CIO mutual understanding. J. Strateg. Inf. Syst. 25(2), 104–126 (2016) 6. : Competence in Communication: A Multidisciplinary Approach. Sage Publications, Beverly Hills (2016) 7.