By Erez Aiden, Jean-Baptiste Michel
"One of the main intriguing advancements from the realm of principles in a long time, awarded with panache by way of frighteningly fabulous, endearingly unpretentious, and forever inventive younger scientists." – Steven Pinker, writer of the higher Angels of Our Nature
Our society has long gone from writing snippets of data via hand to producing an unlimited flood of 1s and 0s that checklist virtually each element of our lives: who we all know, what we do, the place we pass, what we purchase, and who we adore. This 12 months, the realm will generate five zettabytes of knowledge. (That's a 5 with twenty-one zeros after it.) enormous info is revolutionizing the sciences, remodeling the arts, and renegotiating the boundary among and the ivory tower.
What is rising is a brand new means of realizing our international, our previous, and probably, our destiny. In Uncharted, Erez Aiden and Jean-Baptiste Michel inform the tale of the way they tapped into this sea of knowledge to create a brand new type of telescope: a device that, rather than uncovering the motions of far-off stars, charts tendencies in human historical past around the centuries. via teaming up with Google, they have been capable of learn the textual content of hundreds of thousands of books. the end result used to be a brand new box of analysis and a systematic instrument, the Google Ngram Viewer, so groundbreaking that its public free up made front web page of the hot York instances, The Wall highway magazine, and The Boston Globe, and so addictive that mom Jones referred to as it "the maximum timewaster within the heritage of the internet."
Using this scope, Aiden and Michel—and hundreds of thousands of clients worldwide—are commencing to see solutions to a dizzying array of as soon as intractable questions. How quick does know-how unfold? can we speak much less approximately God at the present time? while did humans commence "having sex" rather than "making love"? At what age do the main recognized humans turn into recognized? how briskly does grammar switch? Which writers had their works so much successfully censored via the Nazis? whilst did the spelling "donut" begin changing the venerable "doughnut"? do we expect the way forward for human heritage? who's greater known—Bill Clinton or the rutabaga?
All over the area, new scopes are stoning up, utilizing immense facts to quantify the human event on the grandest scales attainable. but hazards lurk during this ocean of 1s and 0s—threats to privateness and the threat of ubiquitous executive surveillance. Aiden and Michel take readers on a voyage via those uncharted waters.
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Extra info for Uncharted: Big Data as a Lens on Human Culture
Sample text
And the various means of overcoming these problems, including the rapid advances in relevant technologies. Despite the challenges, many efficient and effective Mobile GIS applications have been developed, offering a glimpse of the potential market. Chapter LVIII Mobile Technologies and Tourism / Pramod Sharma and Devon Nugent ...................................... 810 This chapter examines the potential of mobile technologies for the tourism industry. Mobile technologies have the capacity to address not only the pre- and post-tour requirements of the tourist, but also to support the tourist on the move.
Whilst RADAR (Bahl & Padmanabhan, 2000) or Bluetooth type technologies perform better in indoor areas, they cannot perform outdoors. Hence, an effective location-detection technology has to be a combination of these technologies so that outdoor as well as indoor locations can be effectively detected. In addition to location-detection technologies, such systems also consist of wireless communication technologies such as cellular telephone technologies as well as information management technologies.
Strategic management may find some of the earlier strategic discussions in this book quite relevant in setting the strategic directions of their organizations—especially because these chapters have been contributed by practicing senior managers. ” Thus, the strong research focus of this book—especially the detailed and relevant references at the end of each contributed chapter, the research methodologies followed, and the discussions on research results (especially some excellent “action research”-based case studies)— make this book an ideal reference point for active researchers in this area.