Framing the Future: How Progressive Values Can Win Elections by Bernie Horn

By Bernie Horn

Polls constantly convey that the majority americans are progressives at middle. by means of margins of at the very least to at least one, we prefer cheap healthcare for all, whether it skill elevating taxes; wish federal motion to wrestle worldwide warming; help stricter gun keep watch over; don’t wish Roe vs. Wade overturned; and the checklist is going on. So why is it so demanding for revolutionary applicants to win elections?
Because, says Bernie Horn, so much progressives don’t know the way to provide an explanation for their rules in ways in which resonate with “persuadables”—the significant portion of the citizens who don’t immediately establish as Democrats or Republicans. those are the electorate who swing elections. There’s been loads of theoretical dialogue approximately framing in recent times, yet Framing the long run isn’t theory—the techniques defined were used effectively through innovative applicants around the state, even in such conservative bastions as Montana, Arizona, and Florida.
Drawing on rigorous polling info and his personal adventure as a veteran political advisor, Horn explains how persuadable citizens take into consideration matters and make political judgements and why, hence, the standard revolutionary techniques are essentially designed to fail with them. He bargains a crash direction within the nuts and bolts of framing and indicates the best way to use 3 bedrock American values—freedom, chance, and security—to body innovative positions in a manner that creates a constant, unified political imaginative and prescient that might attract persuadable citizens. He even deals recommendation on particular phrases and words to take advantage of while speaking a few number of matters and concepts.

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Extra resources for Framing the Future: How Progressive Values Can Win Elections and Influence People (BK Currents)

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OR America is most successful when we have limited government that keeps taxes low so that businesses and individuals can prosper. 3 shows how voters answered. Naturally, the Democratic base is on one side and the Republican base is on the other. But a practical common good argument leaves persuadables in the middle. It doesn’t grab them. It’s not their frame. 3 Many Prosper Versus Businesses and Individuals Prosper (percentages) Question: Tell me whether the first statement or the second statement comes closer to your own view, even if neither is exactly right.

CEO pay, especially, has skyrocketed. Today, the richest 10 percent of Americans own 71 percent of all the wealth—the top 1 percent own 33 percent of all assets. Ⅲ Poverty has increased. Although the number of Americans living in poverty steadily declined from 1993 to 2000, at least five million have fallen below the poverty line since George W. Bush took office. Ⅲ Tax inequality has widened. Over the course of ten years, 36 percent of the Bush tax cuts enacted in 2001 will benefit the richest 1 percent of Americans.

There’s nothing more patriotic than defending our Constitution. When we talk about freedom, opportunity, and security, it demonstrates that we love America and what it stands for. Ⅲ We’re for smart government. ” Surely we can agree with Mill that government’s legitimate role is not limitless. That’s what voters want to hear from us, that although we believe government has an important role to play, there are limits to that role and we know where those limits are. We’re not for big government, we’re for smart government—the government Americans need to protect freedom, promote opportunity, and provide security—and not one bit more.

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