By Cohen Ph.D.
Easy methods to Make It titanic as a expert by way of Cohen Ph.D., William A. [AMACOM, 2009] ...
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How You Work. This can take the form of a case history of an assignment, or it can be just a description of your method of operation from initial meeting to assignment completion. What You’ve Done. Here you can list your accomplishments as described in your direct mail letter. Remember to use few adjectives and a lot of numbers, dollar figures, and percentages. You can also include a client list and a page with quotes regarding your performance, as in your direct mail letter. 36 H OW TO M AKE I T B IG AS A C ONSULTANT .
Direct marketing clubs or copywriter associations can sometimes recommend candidates for you to check out; check the associations in your telephone book. You can also consult the Yellow Pages; look under Copywriters. Other good sources are direct marketing professional magazines, such as Direct Marketing, DM News, and Target Marketing. Their classified and space advertisements contain listings of many freelance copywriters. You can also go to the Internet search engines. ” You’ll get thousands of hits.
You must have a clear idea where you want to take the group you lead. Then you must promote the goal and convince those you lead that it is worthwhile. 3. Treat others as you would be treated yourself. You wouldn’t want to follow a leader who treated you poorly, and neither would anyone else. 4. Take responsibility for your actions and the actions of those you lead. If you don’t, you are no longer the leader. 5. Praise in public, criticize in private. If someone has earned your praise, let everyone know about it.